Impact Loop
Grow revenue. Create change.
One customer action at a time.
One customer action at a time.
Impact Loop is the leading purpose-led customer engagement platform for health, fitness and wellness businesses
Impact Loop
Grow revenue.
Create change.
One customer action
at a time.
Create change.
One customer action
at a time.
Impact Loop is the leading purpose-led customer engagement platform for health, fitness and wellness businesses
Impact Loop is good for |
"All big things come from small beginnings. The seed of every habit is a single, tiny decision. But as that decision is repeated, a habit sprouts and grows stronger. Roots entrench themselves and branches grow. The task of breaking a bad habit is like uprooting a powerful oak within us. And the task of building a good habit is like cultivating a delicate flower one day at a time."
~ James Clear, author of Atomic Habits
~ James Clear, author of Atomic Habits
The leading purpose-led customer engagement platform for mission-driven businesses in the health, fitness and wellness industry
Our goal is to help you grow your business, help your customers to see the health benefits of your offerings, and to help facilitate positive social and environmental change by supporting the best not for profit organisations.
We believe every business can and should be an impact business - because it's good for business, good for customers and, good for the world.
Through strategic design, smart technology, rich content and proper governance we make it easy for you to create a virtuous cycle of wellbeing amongst your customers and communities, alike. This is achieved by:
1. Motivating your customers to achieve their goals and take healthy actions, everyday.
2. Generating new revenue when those customers are nudged to choose more of your products and services, more often.
3. Donating a portion of that new revenue to a selected charitable organisation that is proven to deliver tangible outcomes to your selected causal area.
4. Closing the loop back to each customer's actions, in-context, for sustainable behaviour change, healthy habit formation and extended lifetime customer value.
By doing so we can collectively scale our impact across the six core health needs of Movement, Nutrition, Reflection, Connection, Recovery and Personal Growth.
Impact Loop Works
We make your customers' actions good for them, your business and the community
We help design your impact program
Do you remember why you started your business? A well designed impact program brings your mission to life in a way that motivates your customers to buy and use more of your products and services, more often.
By committing to harness your business for direct impact and financially supporting a non-profit organisation that works on the social or environmental cause that best aligns to your brand we can motivate your customers to take the healthy behaviours you want to see, generate new revenue for your business with low or no effort, and deliver on your brand's higher purpose.
By committing to harness your business for direct impact and financially supporting a non-profit organisation that works on the social or environmental cause that best aligns to your brand we can motivate your customers to take the healthy behaviours you want to see, generate new revenue for your business with low or no effort, and deliver on your brand's higher purpose.
Then we prove how it grows your business
Once your impact program is defined we stand up and run a fully-managed, controlled pilot within your business to demonstrate the impact the program will have on your customers, your business and your selected causes.
Throughout the pilot, program performance is closely monitored and all the key elements are tested to ensure the validity of your results and build confidence in the suitability and readiness of the program construct for rollout to all your customers.
Throughout the pilot, program performance is closely monitored and all the key elements are tested to ensure the validity of your results and build confidence in the suitability and readiness of the program construct for rollout to all your customers.
And then we help you scale and sustain the impact
Motivating all your customers through communicating your purpose and the impact they can have through simple, everyday actions is key to maximising the revenue impact for your business.
Once your program is live, we continue to provide rich content, detailed reporting, opportunities for direct impact and deeper customer engagement, as well as continuous improvement of all program elements to ensure your program goals are achieved.
Once your program is live, we continue to provide rich content, detailed reporting, opportunities for direct impact and deeper customer engagement, as well as continuous improvement of all program elements to ensure your program goals are achieved.
Doing good also means doing well. Businesses with an established sense of purpose that's measured in terms of social impact outperformed the S&P 500 by 14 times between 1998 and 2013.
~ Raj Sisodia, author of Firms of Endearment
~ Raj Sisodia, author of Firms of Endearment
Why embed purpose and impact into the heart of your health, fitness or wellness business?
Extrinsic motivators and variable rewards are critical to trigger, reinforce and sustain healthy behaviour changes at an individual and community level.
By understanding your 'Why', embedding this into the centre of your customer experience and getting smarter about individualised customer communications you can engage, activate and retain more customers and grow revenue.
Brands that have adopted the Impact Loop model and platform have seen:
- Double-digit increases in customer usage of their products and services.
- Growth in pay-as-you-go and subscription revenue as well as ancillary purchases.
- Immediate return on investment of 100%+ on all setup costs, platform fees and charitable donations.
- Sustained program performance over time, week-on-week and month-after-month.
- Little to no additional work or effort by our clients' teams to achieve these results.
Contact us today to learn more about the value of impact to your business.
By understanding your 'Why', embedding this into the centre of your customer experience and getting smarter about individualised customer communications you can engage, activate and retain more customers and grow revenue.
Brands that have adopted the Impact Loop model and platform have seen:
- Double-digit increases in customer usage of their products and services.
- Growth in pay-as-you-go and subscription revenue as well as ancillary purchases.
- Immediate return on investment of 100%+ on all setup costs, platform fees and charitable donations.
- Sustained program performance over time, week-on-week and month-after-month.
- Little to no additional work or effort by our clients' teams to achieve these results.
Contact us today to learn more about the value of impact to your business.
Our Impact Partners
We carefully assess, select and partner with proven impact organisations that have the demonstrated ability to deliver measurable positive outcomes to their chosen causal areas and communities.
ReachOut
ReachOut is the leading online mental health service supporting young people (and their families) during tough times.
ReachOut provides a safe, online place for young people to chat anonymously, get support, and feel better. And, ReachOut's resources for parents and schools provide valuable information and advice to help them better support the young people in their lives.
ReachOut provides a safe, online place for young people to chat anonymously, get support, and feel better. And, ReachOut's resources for parents and schools provide valuable information and advice to help them better support the young people in their lives.
OzHarvest
OzHarvest is Australia's leading food rescue organisation on a mission to 'Nourish our Country' by stopping good food from going to waste and delivering it to charities that help feed people in need, everyday.
Impact giving in practice
Got questions? We have answers
Customer's care about the values of the brands they choose to use, and are increasingly making purchase decisions based on this. Impact Loop is a powerful platform and ecosystem designed to communicate powerfully, with 100% transparency, each brand's commitment to impacting key social and environmental issues with strong strategic alignment and growth effects for your business.
Of course. We'll work with you to choose the issues you're passionate about and will resonate with your customers, team and community. We'll help you to select from our impact partners whom we work with and know are doing great work in the areas you care about. We've done our due diligence with these organisations so we can confidently recommend the impact of their work.
We guarantee donations go entirely to fund the programs of the organisations you've selected. We give our impact partners the flexibility to spend these funds on the programs that match the causes and make specific program allocation decisions as needs arise in the communities they serve. We believe this creates the greatest impact by allowing our impact partners to use their expertise to direct resources to be as effective as possible.
There's an initial set-up cost to design your impact giving program and, support you to configure and integrate our platform for your systems. Once your impact giving program is live, we charge an annual service fee to cover our operational costs including administration, transaction costs and certification activities. Regardless, impact giving donations you make are passed on to the relevant not for profit organisation who may pay us a fee for providing a fundraising service to them.
Impact partners receive their donations from Impact Loop via electronic payment every 90 days.
Yes, any donations made to an organisation with Deductible Gift Recipient (DGR) status in Australia are tax deductible for your business. Impact Loop will provide you with tax receipts upon receipt of your donations on behalf of our impact partners.
We will send you a single invoice every 30 days. This will include the total donations committed via the platform in the last 30 days, plus your platform service fee monthly instalment.
Ready to get started?
We cannot wait to learn about you and your business. Enter your email below and a member of the team will contact you to set up a 15 minute intro call. We'll answer any questions you have and explore whether Impact Loop is right for your business and goals.
By submitting your email you are opting-in to receiving communications from Impact Loop.
"One thing that often gets missed with good intentions - the needed shift is not a behaviour problem. It's a mindset problem. Something inside of you has to change to clear the path for the new behaviour."
~ Dr. Michael Gervais, author and host of Finding Mastery
~ Dr. Michael Gervais, author and host of Finding Mastery